Power up your brand. Boost your business.
I partner with you and your team to
clarify, define and deliver the following:
Brand strategy & positioning
It all starts with your strategy.
Brand strategy is the star player of your business.
Get it right and it will supercharge your business both externally and internally.
Here’s some of the ways it adds value to your business:
Distinct market positioning
Defines a distinctive & ownable position in the market to attract and resonate with the right customers.
Great people & strong culture
Clarifies your values and beliefs which attracts the right customers and builds a strong internal culture - helping to find and keep the right talent.
Customer Experience
Defines your customer experience, informing every touchpoint and interaction to consistently reinforce your message and drive loyalty.
Team alignment
Provides clarity, alignment, and direction for everyone. Defines the meaning behind what you’re doing and where you’re headed.
Innovation
Provides the foundation for future innovation in products, services, processes, and logistics.
A cohesive partner for your business strategy
Communicates your business goals in a relatable way so your team understands why your objectives exist.
Brand Visual identity & marketing communications
Your brand strategy and distinct market position serve as the foundation to build your creative identity and develop your marketing strategy.
Tactical and consistent communication positions your brand as relevant to your customers and distinct from your competitors, buidling positive assocaiioan in their minds and compelling them to take action.
Marketing strategy
Brand informs your marketing strategy with a solid understanding of your customer needs and pain points and your competitive landscape
Brand personality
Creates distinctive assets to introduce and reinforce customer associations with your brand.
Measurement
Helps create indicative measurements to track performance against business objectives
Compelling messaging
Creates an ownable brand voice and messaging framework to help you communicate who you are and how you’re differnet
1
I start by listening. It’s important to understand your individual business challenges thoroughly.
Then, I combine customer and competitor research, internal workshops, and desktop research to create relevant insights.
Discover
Outputs
brand audits
leadership, team & customer interviews
customer surveys
workshops
competitor research
2
I apply rigorous criteria to the insights gained to create a clear and effective brand strategy and positioning.
This framework adds value to all areas of your business, allowing you and your team to live and breathe it every day.
Define
Outputs
brand strategy
brand positioning statements
brand architecture
audience profiles
value propositions
3
I work with you to develop your brand’s expression based on the strategy we create. I brief creatives, run design sprints, and help writers understand how to use the new tone of voice.
As I am fully versed in the strategy but independent from your business, I add value by acting as a sounding board for new ideas and developments.
Develop
Outputs
brand voice
key messaging
customer journey messaging hierarchy
website clarity
creative briefing
creative direction
product / service naming
4
I partner with you to turn your brand strategy into a real-world reality. This involves launching the change, engaging the team and implementing and managing the changes with the relevant people.
I help set objectives, plan project rollouts, advise as a central facilitator, and provide ongoing coaching, mentoring and support.
Deploy
Outputs
internal engagement & launch support
integration to business processes
integration to HR processes
culture development
integration to customer experience
marketing strategy
ongoing culture pulse checks & coaching
My process is tried and tested, however every project is different and every brand is a rare thing so I work with an agile approach in order to best respond to your challenges.
