We’ve all got a different story to tell.
Creative beginnings
I started my career as a Designer but soon turned my focus to strategic work when I moved to agency life.
I then spent over a decade as the Managing Director of the world-class brand agency Whippet London, growing the business from start-up to scale-up.
The next chapter
I now consult with ambitious brands that are growing, transforming, and evolving. Having worked with the leaders of businesses such as M&S Food, Tesco, and Holland & Barrett, I’m well-placed to use my experience with brands that want to grow.
My mission is to power up businesses like yours with big brand thinking and properly useful tools. I help you define and communicate who you are, how your brand is different and why your audience should choose you over the competition.
When I’m not building brands, I can be found half way up a big hill combining a love of the natural world with my appetite for a challenge.
Having already climbed Kilimanjaro and trekked to Everest Base Camp, I recently decided to climb 50 Scottish Munros* to celebrate ‘a certain big birthday’. I was joined all the way by my trusted partner in crime - Instagram influencer @ernie_theyellowdog who kept me on my toes with his joy and enthusiasm for the local wildlife(!)
In total I clocked up 48,352 metres of ‘up’, which works out 5.5 times higher than Everest (#humblebrag).
