From creative to strategic leader
I started my career as a designer and transitioned into strategic brand work.
This shift allowed me to combine creativity with strategic thinking, leading me to run London brand agency Whippet.co.uk for 12 years, growing the business from startup to multi-million-pound success.
Helping brands of all sizes
I now consult with ambitious brands, from fast-growing startups to established companies, helping them transform and scale.
While my background includes working with major brands like M&S Food, Tesco, and Holland Barrett, my real passionate lies in working with small to medium-sized businesses looking to grow and differentiate themselves.
When I’m not building brands, I can be found half way up a big hill combining a love of the natural world with my appetite for a challenge.
Having already climbed Kilimanjaro, I recently decided to climb 50 Scottish Munros to celebrate ‘a certain big birthday’. I was joined all the way by my trusted partner in crime - Instagram influencer @ernie_theyellowdog who kept me on my toes with his joy and enthusiasm for the local wildlife(!)
In total I clocked up 48,352 metres of ‘up’, which works out 5.5 times higher than Everest (#humblebrag).
